The World Spa Culture and Evolution of Demand for Wellness Services.
From the crisis of today's World to the evolution of Consciousness'
by Theodoros Charalambides
The Spa industry has recently emerged as a global phenomenon through the convergence of different industries, traditions and healing practices.
Spa treatments have existed since antiquity in many different forms and reflect the cultural, social and political environment in which they are integrated.
These practices have now been rediscovered, integrated and branded to create a new global industry that draws on a number of other related industries.
These are beauty, massage, hospitality, tourism, architecture, real estate development, area design of destinations, fashion, food & beverages, fitness, personal self-improvement, as well as supplementary , Conventional & Alternative Medicine.
A new global industry is emerging
The Global Wellness Industry is a crucible of a range of products and services that improve health and well-being. In this capacity, it combines features from areas around the world, including American consumerism with emphasis on beauty, grooming, travel experiences, Asian customs and services, holistic treatments and practices for the spirit and the soul, But, also traditions and clinical acuteness from European medicine, as well as genuine native knowledge and the environmental consciousness of different tribes and cultures.